What I Bring
I'm a Utah-based social media manager and on-site content producer with 4+ years of experience building content systems from the ground up. I don't just post — I strategize, structure, plan, and optimize the full pipeline across multiple brands and platforms.
My background in acting (BFA, Brigham Young University) gives me an edge most social media managers don't have: I'm naturally comfortable on camera, I know how to direct people so they feel at ease, and I understand instinctively what makes a story land with an audience.
I provide my own equipment — lighting, tripods, microphones, camera, and editing software — and I'm available for hybrid and on-site work across Utah County. Whether you need someone to build your content infrastructure from scratch or step in and make an existing system run better, that's where I thrive.
256K
Peak monthly Instagram reach, BYU College of Humanities
300K+
View Instagram Reel, Wandering Stones
2x Award Winning
Excellence in Social Media Strategy & Short-Form Video
Content Gallery
A few pieces I'm proud of. Each one had a goal — here's what it was.
BYU DMaC
Trend-Setting Reel
Goal: Connect with off-campus students during summer break by tapping into cultural momentum around a major upcoming release.
Result: After researching existing Barbie-related trends, nothing felt like a genuine fit for our audience and brand voice. Rather than force it, I engineered an original concept using audio from the Barbie official page — one that felt native to our community instead of borrowed from someone else's. After posting, multiple creators independently duplicated the format. The video peaked at 500K+ views on Instagram and remains my highest-performing piece of content to date.
Wandering Stones
Reach-Focused Reel
Goal: Tap into relatable humor for the collector community while driving product interest.
Method: For this video, I jumped on a broader trend I was seeing across corporate social media. I noticed previous high-performing content tapped into the "rock goblin collector" feeling. By creating content that was short, shareable and memorable, I produced content that became Wandering Stones' top-performing Reel during my contract — 300K+ views.
BYU DMaC
Person-Centered Reel
Goal: Feature underrepresented voices as part of the "What's Your Second Language?" campaign.
Method: I worked with deaf counselors and teachers to connect with a hard-of-hearing ASL club officer. The video combined practical information with a personal story and performed well for educational content while supporting the broader campaign goals.
Wandering Stones
Product-Centered Reel
Goal: Build an educational content series with a calm, welcoming tone.
Result: This video improved on an earlier educational post that struggled due to timing, lack of background music, and missing captions. Following this method provided increased reach, interaction, and retention compared to the previous educational post.
How I would further improve: Use closed captions and smoother handling of the stones.
Story Post Sample
Still Post Samples
Sample Content Calendars
Experience
& Skills
BYU College of Humanities — DMAC | 2022–2024
Paid internship | Largest college on BYU campus
The Digital Media and Communications office had a dormant social presence when I arrived. In two years, I rebuilt it into the top-performing college account on campus — and the university's own marketing team adopted my work as their benchmark for other departments.
I developed year-long campaigns connecting students to their majors through humor, storytelling, and real human moments. I coordinated live events across writers, designers, and videographers, managed campaign budgets, and led university-wide trainings on content calendar planning and community management. I also built out protocols for handling sensitive topics — mental health, accessibility, identity — so the team could engage confidently without me in the room.
Results:
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Instagram reach grew from 2,772 → 256,426 accounts in a single year (~9,150% increase)
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Reels reached 259,000 accounts in a single month
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Monthly engagement grew from 508 → 16,523 accounts
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Videos consistently hit 10K–300K+ views
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Won Excellence in Social Media Strategy + Excellence in Short-Form Video from the University media office — two years running
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Work adopted as the baseline guide for college media departments across campus
What I loved about this one: Getting to sit with a professor who taught philosophy while standing on his head, then figuring out how to make that interesting to a 20-year-old scrolling at midnight. The creative translation problem never got old.
Wandering Stones | 2025
Contract role | Retail brand relocating out of state
Wandering Stones brought me in during a business transition with one goal: build a flexible content library the team could keep using after I left. I built a waterfall content strategy from scratch — high-performing image posts drove reach, while weekly educational and story-driven posts built community. I captured, edited, and organized all on-site video using my own equipment, structured by stone type and visual style so the team could plug assets into any format they needed.
The audience turned out to be passionate collectors who wanted to learn, not just browse. Once I shifted toward educational and collector-focused content, performance improved dramatically. My most successful video leaned into relatable humor specifically written for "rock goblins" — and it became the brand's top-performing Reel.
After my contract ended, they immediately reached out to hire me for a second project.
Results:
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Monthly Instagram reach grew to 40,469 accounts
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Facebook reach hit 256K across the contract period
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Produced a 300K+ view Instagram Reel
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Reels drove 50–57% of all Instagram reach each month
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Facebook engagement reached 6,400+ accounts in a single month
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Rehired by client unsolicited after contract concluded
What they said:
"You have been wonderful... I envy whoever will get to work with you next."
"We keep asking each other, 'WHY couldn't we have met Aunah SOONER?!'"
What I loved about this one: Finding the content voice that matched a community of genuine collectors — and watching the nerdy educational content outperform the pretty shots every time.
Sam's Story Slime | 2024–Present
Founder & Brand Manager | Self-built product brand
Sam's Story Slime is my own small product-based brand, included here not for scale but for what it demonstrates: I apply the same systems thinking to my own brand that I bring to every client. I built the brand identity from scratch, manage all content and community across Instagram and Etsy, plan and staff in-person events, design booth layouts and signage, and execute product launches using social-first storytelling.
Every skill I use for clients — content planning, visual consistency, community voice, event coordination — I also use here. It's proof of concept at the smallest scale, and it keeps my instincts sharp.
What I loved about this one: Building something entirely your own from zero, on your own terms, is its own kind of education.